Welcome to the Sweet Side of Performance DTC Marketing
Not Just Another Agency
Donut isn’t just another agency; we’re a team of brand architects rooted in success stories. Picture us as your dynamic crew, each member armed with insider knowledge, having played roles in constructing and expanding brands. Our collective expertise dives deep into the art of genuine brand growth, translating into a profound understanding of the steps needed for tangible development. Growth isn’t just a topic we discuss; it’s a journey we’ve lived through our firsthand experiences in building and scaling brands.
What We do
Paid Social
We take a comprehensive approach to Paid Ads, analyze their potential to enhance performance across all your channels. We formulate a well-defined strategy to scale your account, identifying the channels that align most effectively with your brand, audience, and product—spanning from Facebook, Instagram, and TikTok to Snapchat and Pinterest. Our efforts ensure that your paid channels are optimized to maximize impact for your brand.
Google Ads
Don’t underestimate the power of Google Ads, spanning Brand, Search, Shopping, Performance Max, and YouTube. If Google is the key space for your brand, we’ll craft a meticulous strategy to position your ads effectively across these pivotal channels. Following this, we’ll launch your campaigns, diligently monitor ROAS, and make strategic adjustments with urgency until your brand attains its targeted position.
Email & SMS
We will manage every facet of your email and SMS programs, aiming to capture a higher number of qualified contacts, nurture increased sales, and foster greater customer loyalty that contributes to accelerating your lifetime value (LTV). Our objective is to support you in consistently deriving profit from the valuable customers you’ve worked hard to acquire.
Performance Creative
Compelling digital strategy is almost worthless without great creative. Each campaign we craft for your brand is founded on top-notch creatives, incorporating eye-catching visuals, engaging videos, persuasive customer reviews, UGC, and more.
Landing Pages
We approach landing page optimization with an all-encompassing mindset, we dig into the nitty-gritty to find performance boosts. We cook up a solid strategy, tweaking your landing page to vibe perfectly with your brand, audience, and products. From jazzing up visuals to fine-tuning the user experience, we spread our magic across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest. Our goal is to ensure your landing pages are on point, making a big impact for your brand in a way that feels just right.
What to Expect
When you partner with our team of doers, you gain decades of collective ecommerce DTC marketing expertise. We own our own ecom stores, have placed tens of millions of dollars in ads, sent thousands of emails and sms, as well as designed award winning creative. We’ll roll up our sleeves as an extension of your team, get to doing, and deliver results with full transparency and communication.
Bite-sized Steps for Sweet Success
Step 1: In-depth Analysis
Our initial step involves a comprehensive audit to pinpoint areas where we can make the most significant impact on your goals.
Step 2: Strategic Roadmap
We then construct a roadmap that guides us towards these objectives, equipped with the flexibility to navigate unexpected twists and turns.
Step 3: Collaborative Strategy and Creatives
Together, we craft a flexible strategy while simultaneously developing creative elements to align with your brand’s goals.
Step 4: Launch and Activate
Once the plan is solidified, we lock in your ads, strategically placing them on selected platforms, and execute the campaign, setting it into motion.
Step 5: Focus on Growth
As your brand serves new customers, our team takes charge of reviewing campaign performance, making necessary adjustments, and ensuring your marketing efforts continue to thrive. It’s a collaborative approach that ensures success in the marketing realm.